Practical Search Engine Optimization (SEO)

a. This course is specially designed to provide technical knowledge and skills to cope with the requirement of Search Engine Optimizer occupations of the SEO sector. The course will be implemented to ensure at least 80% of total contact hours on practical on skills training or practice and 20% trade/occupations related theory including OHS and soft modules.

b. The course is designed to enable trainees to acquire a range of technical and vocational, practical, personal and organizational skills valued and utilized both within and beyond the workplace.

c. The course is designed to meet the required competencies of the occupations needed in the labor market in and outside the country.


Download This Course Outline

  • Discussion on Search Engine Optimization (SEO):

  • Keyword Research:

    • Keyword Research and Selection
      Viewing Completed Lesson
    • Keyword Research Tips & Ideas
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    • Optimize Keywords in Anchor Text
      Viewing Completed Lesson
    • Using Google Insights for Search and Google Trends for Keyword Research
      Viewing Completed Lesson
    • Optimize Your Keyword Density
      Viewing Completed Lesson
  • (Practical + Theory Session) On-Page Optimization Title Tag Optimization:

    • Optimize Keywords in Title Tag
      Viewing Completed Lesson
    • Knowing the latest updates
      Viewing Completed Lesson
  • Meta Description:

    • Meta Tag Checker
      Viewing Completed Lesson
    • Optimize Keywords in Description Meta Tag
      Viewing Completed Lesson
  • URL Structure:

    • EMD or Keyword Rich Domain
      Viewing Completed Lesson
    • Search Engine friendly URL optimization
      Viewing Completed Lesson
    • Domain length issue
      Viewing Completed Lesson
    • Domains with dash/hyphen
      Viewing Completed Lesson
  • Content Optimization:

    • Setting up optimized Blog Post Title
      Viewing Completed Lesson
    • Do Post Titles Make Difference to SERPs?
      Viewing Completed Lesson
    • Writing Purposeful Post Titles
      Viewing Completed Lesson
    • Make Descriptive Post Titles
      Viewing Completed Lesson